Shenzhen friends and international Hotel Plaza Limited
Telephone: (86) 0755-8998 8888
Fax: (86) 0755-8998 8299
Web site: www.yohohotel.cn
Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
When visiting a hotel, lack of comments and lack of photos are the two biggest signs of distrust. For visitors to the hotel online, lack of comments or pictures may mean that the hotel is hiding something: the poor quality of service, the Inness of the interior, or misleading position information.
The TripAdvisor report says that 53% of users do not book hotels without seeing hotel reviews, and the importance of managing online reviews has been regarded as the focus of the hotel. The more responses the hotel has, the higher the average rating. The average score of Hotels with more than 65% responses was 4 points (1-5 points).
However, the existence of high quality picture information may be more important.
The survey released by TripAdvisor showed that the participation of Hotels with at least one picture increased by 138% compared with those without pictures. More importantly, at least one picture of hotel reservations increased to 225%. If only one picture can have such a big difference, imagine how the numbers would change if you had a strategic plan with a hotel photographer.
When guests are browsing the hotel information, they generally notice the name, picture, price and location of the hotel. This means that you have the opportunity to draw pictures with guests before you review the comments.
For those who may make reservations, the way you use to show Hotel Pictures will also have a great impact on their decision-making process.
DO'S & DON'TS
Expedia has also conducted a study to investigate its users' perceptions and reactions to Hotel Pictures.
Expeida uses Electromyography, an electronic technology that uses electrodes to measure facial and emotional reactions, to determine the most likely type of photo that is most likely to allow users to make a reservation.
The final finding is that such photographs are usually pictures of landscapes, which means that things outside the hotel are as important as those inside.
The following is the best way to deal with a hotel picture.
Capture a beautiful vision
Most of the pictures with positive emotions from guests are bedroom with windows view, with pleasant vision and natural light. These photos can help create instant reactions between guests and hotels. When guests see an interesting place outside the hotel, such as beach, city landscape or landmark, they also show positive emotions.
Show the unique and attractive features
If your hotel has attractive functions and features, put them in front and center of the lens so that you can attract the attention of online guests. Those potential guests will be attracted to your hotel immediately.
Don't put a distorted picture
Up to now, the most popular pictures are still those that look real. Those pictures that look tilted, twisted or overly landscaped will cause guests' suspicion, because these photos create the unreality of the hotel. Hotels should be kept simple and try not to focus too much on a picture.
Ensure that the picture is clean and clear
Neat and exquisite quality with good light and space makes the best room photos. Guests don't like the messy and messy layout, the color of the conflict, the strange angle, or the lack of pictures such as the bathroom and the wardrobe.
With enough attractive pictures and unrelentless pursuit of quality, you can use pictures as a powerful driving force for bookings.
Efforts to provide guests with an accurate and pleasant hotel landscape are very worthwhile, and the hotel's income will also reflect the result of your efforts.