Shenzhen friends and international Hotel Plaza Limited
Telephone: (86) 0755-8998 8888
Fax: (86) 0755-8998 8299
Web site: www.yohohotel.cn
Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
If you want to ask what is the top priority of the hotel industry, I believe the owner and the brand side will list the "distribution channel" as one of them. In the past, people's thinking about distribution channels was focused on managing room inventory, the consistency of house prices on different distribution channels, the proportion of commission, and the relationship between operation and OTA. However, these practices are quite passive, nor have customers been included in the consideration. Distribution channels seem to be only administrative trivia. After years of reflection and research, I think we must change the way of thinking about distribution channels, from passive administration to active strategy.
Distribution channels set up bridges between hotels and customers, so hotel owners must pay "tolls". For example, the hotel owner joins a hotel brand, hoping that the brand of hundreds of thousands of loyal customers can be consumed in their own hotel, so the owner has to pay the hotel brand. If a hotel wants to make a tour business, it must also give a commission to the travel agency. As for OTA, that's not to mention it. The international brand Expedia dominates the American market and attracts customers who like to buy a "wines" package. If the hotel wants to do business for these customers, they have to deal with Expedia and pay a commission to them. In the same way, hotels that require business travelers must not belittle the Global Distribution System.
Therefore, the standard of the hotel evaluation distribution channel should be the market of the distribution channel, and the smart hotel managers will use different distribution channels to construct a distribution network to enter the different markets. Of course, hotels should not stop here, and we should further think about where to find new niche markets (NicheMarket can also be translated into niche markets).
Where is the niche market?
HotelTonight is a OTA facing the last demand passenger. The company provides the hotel with the opportunity to sell spare rooms that evening, and on the other hand, it also attracts visitors to make reservations for the night's room with their mobile phones. As the company is the first app mobile phone discount OTA, widely reported by the media, it soon established brand awareness and also attracted other OTA to last minute (the last moment) market. In April 2017, HotelTonight signed a contract with Madison Square Garden, New York. The latter has large sports fields, as well as the home of the Knicks (Knicks) and Rangers (Knicks) in the United States and a variety of sports events, concerts and other events in almost all of the year. The spectators who participated in these sports events or concerts may need housing, so the two companies have signed cooperation. This is a great case for finding a niche market.
Another example is the Lego hotel. Lego is a salty toy for the old and the young. It has a large number of fans in the world, so Lego also has its own paradise and hotel. Although the Lego hotel has been home to the home market so far, the Lego hotel can also enter the market for military music to provide them with the opportunity to exchange and interact.
The same thing with Lego hotel is Taiwan's electric hotel. ASUS ROG player Republic and 168inn group cooperate to launch the I hotel competition hotel. The room provides interface equipment such as electric table machine, mouse, headset and so on. In addition, the hall also has 6 to 6 electric competition matches and broadcast live wall TV wall, with the intention to "please" the race.
Fans are the niche market of Lego hotels and electronic competition hotels.
Both the Lego hotels and the electronic competition hotels have spotted fans, offering fans the opportunity of being alone rather than being happy. This vision plus meticulous intimate design allows fans to dream come true, or stay in the environment of Lego, or communicate with other electric fans. It can be imagined that these fans are the niche market of Lego Hotel and electronic competition hotel.
Cosmetology visitors to South Korea can also form a niche market. After all, patients receiving cosmetic surgery need a few days' recuperation, but if these people live in a common hotel, it will be difficult for the general customers. Why are there so many patients with gauze? The hotel can specialize in this benefit. Based on the market, patients undergoing cosmetic surgery should be relieved. Similar niche markets can also be based on the monthly center and the senior health examination center. Many months of the center and the medical center have shown that they provide five star service. It is strange that almost no hotel specializes in these two segments, perhaps because the government has some professional regulations for the two institutions, but these two markets are absolutely potential niche markets.
A few months ago, United Inn management magazine published a thought-provoking essay. The author is a small woman with a height of only 143 centimeters. She reviewed her hotel experience in the article. She mentioned that if you only need to look at the bathroom, you will know if you will be in trouble. If the washstand is as high as her neck, it is difficult for her to use a face wash; if the bathtub is too deep or the edge of the bathtub is too wide, it is a challenge to get in and out of the bathtub; look at the height of the mattress and sometimes even regret the lack of rock climbing tools. Although the author describes her experience in the hotel in a ridicule way, she actually reminds her readers that different people with disabilities have different needs. In her own case, as long as a small stool in the room can make her a lot easier, if there is a lower bed, of course, it will be better.
Coincidentally, Airbnb has just bought Accomable, an innovative company. The two founders of the innovation company are themselves spinal cord.