Shenzhen friends and international Hotel Plaza Limited
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Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
In recent years, the cultural theme hotels that are spreading everywhere are transforming cultural resources into productivity and influence, guiding the hotel industry to make efforts in cultural construction. After several years of the survival of the fittest and market baptism, many cultural theme hotels have explored the balance between feelings and benefits, the way the development of the wider.
Enhance the core competitiveness of hotels by culture
Tianjin old Tranvia Hotel opened in June 2014 is a cultural theme hotel that inherits the history and culture of the bus and builds a brand of century tram. The hotel was profitable in the year of its opening up, and its performance increased every year. It once created a meeting to receive 82 outstanding commendation letters. At the third China Cultural Hotel Forum held in Beijing recently, Chou Shuying, the general manager of the hotel, said that only with the cultural connotations of the products and services can the enterprise be full of vitality and increase the performance of the enterprise. The hotel should speak well of its own cultural stories, keep innovating in the management, and use a good corporate culture to keep the staff cohesive and fighting, and create surprises and moves to the guests through service. "In short, if a cultural theme hotel wants to do well, we must grasp four key points: building material culture, service culture, management culture and spiritual culture."
Beijing rice flavor Lake View Hotel has injected traditional culture into operation and management since 2014, and has embarked on the successful transformation road. Its annual business performance has increased to more than 200 million yuan. Take the year's night food products, after the injection of traditional culture, the performance rose linearly, the annual dinner reservation increased from more than 60 tables of the year to more than 150 tables of this year, and the wedding banquet was raised from 23 in 2014 to more than 260. "We create a reunion atmosphere for guests, inviting guests who have booked the night meal to take a free picture of the family, once a year, leaving the happy memory of the family members every year; inviting calligraphers to write the Spring Festival couplets free of charge to the guests; to make happiness as the theme, to create a happy town and a parent-child paradise." According to Lu Jinhong, general manager of the hotel, culture has opened the transformation password of the old hotel, and its products are full of vitality due to the injection of traditional culture DNA. "The hotel's Spring Festival, summer Lotus Festival, autumn rice field harvest festival, winter ice and snow carnival, as well as a variety of cultural weddings, photography corridors, Stone Gallery, painting gallery, the city of science and so on, all make the hotel full of cultural charm, let guests have more than material enjoyment in the hotel, and More spiritual enjoyment. "
Ningbo Hengtai hotel management company is devotes to excavating Xu Xiake culture, displaying local folklore and tourist culture in its hotel and making the hotel into a local tourist card. Zhou Jinwang, the president of the company, believes that the culture without the theme is a general culture. The culture of the cultural theme hotel is subject to the theme, and it is embodied through the decoration, service and hotel supplies. "Only through the visible display of culture, hotels can only be museums. To enable guests to experience, guests must understand and participate through service, cuisine and theme activities. Cultural theme hotels can only build their own core competitiveness only by creating their own IP.
Cao Hongming, chairman of Sichuan Hotel Group Hotel Group, said in the nineteen major reports that "no high cultural confidence, no cultural prosperity and prosperity, no great rejuvenation of the Chinese nation", the hotel industry is also the same, the cultural theme hotel is not firm in the cultural confidence, but also difficult to revitalize. "Culture is the soul and vitality of a cultural theme hotel, and can not leave the hotel to talk about culture." Cao Hongming believes that many cultural theme hotels across the country are constantly exploring, enriching and improving the cultural experience, and will continue to go on in the future. "Culture should not be copied. It is necessary to give full play to the characteristics of regional brands and tell customers about brand, service and experience stories."
Finding a balance between feelings and benefits
In the past few years, with the dual drive of feelings and capital, many media, designers and businessmen have thrown themselves into the field of cultural theme hotels and lodges, and the investment heat of cultural theme hotels and hostel Inns has been set off at one time. But after a period of baptism, many places also burst out a lot of multi-media people, designers painstaking efforts to create the feelings of the products are limited to stay in few guests, poor business performance transfer sale or close, to the hot market splashed some cold water.
On the forum, many cultural hotels and hostel operators say that after the baptism of the market, there is a number of feelings of "falling down", but it should be seen that more cultural theme hotels and hostel in the market have found a balance between feelings and benefits.
"Feelings and benefits are not contradictory. We can not say that feelings can not generate profits. We must abandon our feelings if we want to yield." Xiong Qinghua, managing director of the Hong Kong homestay listening boutique Home Hostel, believes that the first thing to do is to have feelings and feelings without making feelings. And customers are also a group of people who share their feelings. Therefore, the balance between feelings and benefits is balanced.
"Indeed, many cultural theme hotels and lodging houses start with the ideal of" feelings "and fall behind the reality of" profit making ". Pan Zhangkai, founder of the Oriental Caravanserai Hotel management company, thinks that like flowers, there should be sunshine, rain and dew, and it will be withered, but the profit model of the market ground gas is the source of sunshine, rain and dew. The cultural theme hotels and hostel owners must be their own loved ones, good at and conforming to the local culture. And a good profit model must have one