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Talking about the growth of mid - grade hotels and Econo Hotel, Geoff Ballotti, the president and CEO of Wyndham Hotel Group, believes that the loyalty program of commercial passengers is very important, and the hotel should learn from the sharing of its competitors.
In ballotti's view, a residential enterprise like Airbnb has taught the hotel how to do well in online operation. It all started with the great "user experience", all of which began to make guests - guests visit the website of the hotel and establish links with the hotel brand. More importantly, when the guest Check Inn Hotel, the hotel needs to create the same life experience of the locals. Ballotti said Wyndham Hotel Group is implementing this goal through its loyalty program. "The Wyndham award scheme provides such local experience to loyal members at 25 destinations."
Ballotti also pointed out that loyalty programs are also the key to attracting business travelers. "After a week on the road, they want a vacation or at least one night of relaxation. Therefore, how to make these business travelers win free nights on the road to business is the focus of our work.
Wyndham is also committed to expanding its hotel and Econo Hotel business, ballotti said: "now, we have to pay close attention to all our competitors, because the block is an important part of hotel growth."
In January, Wyndham announced a $1 billion 950 million acquisition of La Quinta holdings. The fifty year old La qua tower has more than 890 Hotels with 87 thousand rooms in 48 states and Canada, Mexico, Honduras and Columbia. The three brands are La Quinta Inn&Suites, La Quinta Inn and LQ Hotel. Many brands of Wyndham Hotel Group include Days Inn, Super8, Travelodge and Wyndham Garden.