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To promote more than 90 hotels

Date of release:2018-03-02 Author: Click:

Since Ritz Carlton launched the #RCMemories label campaign in 2013, many guests share their interaction with the hotel on Instagram and Twitter platforms. Now, Carlton has extended the event to more than 90 hotels around the world, allowing people to experience more local activities, including surfing in the lake of Nikola in California, and making soap in Kyoto, Japan.

In fact, many hotels and resorts offer at least one free excursion or experience. For example, listen to a folk story told by a knight errant, watch a local performance, try a yoga class, or climb a mountain to enjoy the sunrise.

"Our brand positioning is not about hotel business, but how much we can create for our customers." Lisa Holladay, director of The Ritz Carlton Hotel's global brand, said, "this is a campaign that the hotel has always supported and encouraged to develop, and now we are turning it into a more formal brand plan. We want people to know and experience more local activities through the Check Inn Hotel, so that they can really integrate into the city.

"Memory in the process of experience is a unique space exclusively for Carlton. People upload this memory to the Internet, and the memory space will show those wonderful moments. This is the gift we want to give to people on the journey. The Ritz Carlton Hotel Clayton Ruebensaal, vice president of global marketing, said.

When people stay in California, the hotel offers a course to experience surfing in the lake of Niko; when you stay in Kyoto, Japan, the hotel also allows people to experience a free soap production course at the beauty store in the center of the city, Shabon-ya. There are also some paid experience courses, of course. For example, warrior lessons, wearing traditional warrior costumes, learn unique Japanese samurai movements and experience the bushido spirit of this nation.

"This is a good opportunity to interact with the staff of the hotel. You can see the city through their eyes and integrate into the city through the courses they offer." This is the experience of Jacqueline Gifford and her husband in Kyoto, "our guide Megumi is a very cheerful, lively person, because there are no other guests with us, so like we own a private tour guide, the hotel is very humanized in this arrangement."

Holladay emphasizes that people can increase their interaction with the hotel team through the experience of #RCMemories. He said, interaction is very necessary, only in continuous communication, hotels can better understand the needs and expectations of guests.

In addition, the Ritz Carlton Group offers unique sensory experience activities in 86 hotels and resorts around the world. People's sense of smell triggers emotional triggers, allowing people to remember their unique flavor and enhance their occupancy experience. It is learnt that the Group specializes in tailored fragrances for hotels and resorts based on the characteristics of different regions.

At the The Ritz Carlton Hotel in Berlin (The Ritz-Carlton Berlin), a unique perfume cocktail was introduced. This is the world's first perfume bar (Fragrances), which opened in 2014. Here, bartenders cleverly use perfume, such as Armani, YSL and Guerlain, to combine them with cocktail.

At Hotel Arts Barcelona in Barcelona (Hotel Arts Barcelona), the flower bouquet created by the flower designer Donna Stain is scattered throughout the hotel, extending from the lobby to the guest room. As the group's best Relais Residenza DArte, let people know this standing in Barcelona Olympus port Ritz Carlton. In addition, she will share and exchange with her guests in the workshop and offer some simple handcraft production courses.

"We want to impress people and ensure that they can provide excellent occupancy experience at the time of their guests' stay," Holladay said.

#RCMemories's activities are constantly innovating, creating more memories of Ritz Carlton by sharing more photos through the "Your Memories" space.

  


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