Shenzhen friends and international Hotel Plaza Limited
Telephone: (86) 0755-8998 8888
Fax: (86) 0755-8998 8299
Web site: www.yohohotel.cn
Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
The basic requirements and evaluation of tourism home stay issued by the National Tourism Administration was formally implemented in October 1, 2017. Guangdong, Zhejiang, Fujian and other places also guide, support and standardize the development of home stay in the form of local laws and regulations. In the past, the dubious lodges began to appear in the national and local policies and regulations. Is it time for the home industry to stew slowly from a small fire to a "red fire"?
For the first time, the basic requirements and evaluation of tourist lodges issued by the State Tourism Administration were formally implemented in October 1, 2017. Guangdong, Zhejiang, Fujian and other places also guide, support and standardize the development of home stay in the form of local laws and regulations. In the past, the dubious lodges began to appear in the national and local policies and regulations. Is it time for the home industry to stew slowly from a small fire to a "red fire"?
The sun hits the flowers and trees, the house is in the scenery, the lazy courtyard, the cats and dogs are wandering. Blue tile tile house, gravel yard, host and guest like friends, at random. In the impression of the homestay it seems like this.
Domestic lodges were the earliest in some ancient towns, and later they settled down in the mountains, the seaside, and the big town, and developed into a completely different hotel and a different from the inn.
The cold crisis in the hot market
Facing the sea, the fishing village of Shenzhen's Dapeng Bay is just a few years from the end of the field. It has become an "home town" from an unknown seaside fishing village.
Wang Haibo, who arrived 6 years ago, was the first home stay operator. At that time, some tourists stayed here because of the "wild mountain and wild sea" of the original ecology. In the short span of five or six years, the number of home stay increased to 376, which was two or three km long.
Liao Chuanxi, the Sports Tourism Bureau of Dapeng new area, has 1182 houses, 11447 rooms and 18048 beds, which are more than 65% of the overall reception capacity of the tourist accommodation in Dapeng new area.
These lodges started with emotion, and revitalize the original villages in the original villages with the help of literature and art management, and drive local residents to become rich. The total income of community tourism is from scratch. Since the end of 2009, the income of indigenous residents has increased from less than 900 yuan to about 3000 yuan.
But the house is red, and the problem comes with it.
First of all, the overheated market leads to uncertain prospects for profit making. According to the calculation, the per capita tourist population of Dapeng new area corresponds to 0.65 homes, which are much higher than those of 0.37 Gulangyu Islet and 0.21 scenic spots in West Lake. The rush of investors and high frequency transfer made the rent of residential houses higher, with an average monthly rent of about 14 thousand yuan per household, almost the highest in China.
Secondly, the newly added operators are uneven. In the past, the model of "sentiments + good stories + Service - friendly" was destroyed, and operators no longer run their own homes in the way of managing their dreams. High investment was an urgent expectation of high returns.
By contrast, tourists are obviously more calm. Wang Haibo said that during the 5 years, the number of residential accommodation increased by 10 times, but the number of residents did not increase so much. In the past two years, it even fell 3% - 5%.
Management has been involved, six evidence is still difficult.
In order to promote orderly development of home stay industry, some management measures are being implemented step by step.
Two years ago, Dapeng New District issued "the management method of Dapeng new area and lodging". It does not set administrative license or approvals for the admittance of Dapeng, but implements the management principle of "community autonomy, self-discipline, department supervision and territorial integration", so as to avoid the "package" of the management level government.
This method not only has "birth certificate" for home stay, but also promotes the establishment of the first home stay Association in China. The association and the management department work together to formulate standards for the new area and lodging industry, formulate self-discipline and disciplinary measures for the house and lodging industry, publish the negative list of self-discipline conventions and the house and lodging industry in the new district and the lodging industry, and standardize the self-discipline management of the civil and residential industry. Since the end of 2016, the association has accumulated more than 20 times of mediation. It has played a role in promoting the healthy development of the people.
But the "method" is not "perfect" yet. Its key requirements for house and hostel management - fire safety identification documents, housing security identification documents, consent to house and lodging operation proof, house and lodging liability agreement, business license, and membership of the House Association certificate, six certificates are complete - they are stuck. Despite repeated orders from the government to ban the operation of the six cards, there were still no more than 90% cards in the past two years.
Dong Shujing, vice chairman of the home office of Dapeng New District, said that more than 90% of the villagers' houses occupied by the homestay could not meet the requirements of fire safety and housing safety appraisal. To achieve the target, the investment in fire control and housing safety should be doubled. In the general period of 6 years of lease, the operator, on the one hand, worried about the short term cost, did not have confidence in long term management and did not dare to invest, and had to put on the "tow word formula".
Dong Shujing said that taking into account the characteristics of the residential and residential industry, and the difficulty and cycle of investment, we need to find a way that we can accept.
Seize the good opportunity of Industrial Development
Tourism home and lodging in Europe has a set of mature standards and management methods, and has formed a huge industry.
In the 60s of last century, as the economy began to revive, the demand for holidays in cities of French cities became more and more vigorous, and the rural farm owners were reconstructing abandoned houses and barns, forming early French lodges. The French government has strict requirements for the area, equipment allocation, environmental hygiene and so on, which is evaluated every five years. Good management has formed a great deal