Shenzhen friends and international Hotel Plaza Limited
Telephone: (86) 0755-8998 8888
Fax: (86) 0755-8998 8299
Web site: www.yohohotel.cn
Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
In April 19th, the short rent reservation platform group announced the strategic cooperation agreement with Shaanxi Province on "building a global intelligent residential demonstration project", jointly formulated the Shaanxi residential and residential development plan, established the Shaanxi tourism and Lodging Association, and jointly built the first "intelligent residential holiday cluster demonstration project" in Shaanxi.
As a cultural heritage and rich tourism resources of tourism in Shaanxi Province, the provincial capital of Xi'an is located in the "The Belt and Road" key position, cultural resources ranks first in the country. Data show that in 2017, Xi'an received 180 million 931 thousand and 400 domestic and foreign tourists, an increase of 20.5% over the previous year, and the total revenue of tourism industry was 163 billion 330 million yuan, an increase of 34.6%.
As for hotels, personalized non-standard accommodation is being favored by more and more tourists. Taking Shaanxi as an example, the data of the road home shows that Shaanxi province has more than 40 million residents and more than 70 thousand occupancy times last year, and the overall ranking is the thirteenth in the country.
It is worth noting that the average night price in Shaanxi is only 260 yuan, the average price of the most expensive business circle is only 320 yuan, and the average night price is sixth in the whole country. In fact, because of the lack of a rating standard like a hotel, the price of a house is often decided by the landlord, and the consumer often lacks a specific comparison when choosing.
Grade standard in the first construction industry
As early as last October, the National Tourism Bureau introduced the basic requirements and evaluation of the first industry standard, the basic requirements of the travel and lodging, the definition, basic requirements and management specifications of the lodges were standardized, and the two classes were divided into gold and silver grade. Industry analysts have pointed out that for a long time away from the system of shared accommodation, the introduction of this standard is conducive to more standardized development of the house inn, its quality is also expected to be better guaranteed.
As the largest home address in the country, road home became the first enterprise to fall the rating standard. At the beginning of March, the road family launched a set of standards for boarding, Li Zhenni, the chief marketing officer, told reporters that the move was aimed at deepening the "standardization of non-standard accommodation". "It seems that the market price of a cup of coffee is relatively fixed. We should use the fair price of the market to make the homestay industry healthier."
The homestay classification model has been released in the "standard for the classification of house and lodging". Through tracking and investigating the behavior of hundreds of millions of users in the last two years, we have screened out 40 factors that affect the user's order from 60 housing facilities, and then match the distribution of the 40 items in the source of the super million suites. A model of rapid and hierarchical housing infrastructure.
In short, the factors affecting the classification standard can be divided into four parts: the surrounding environment, the hardware facilities, the decoration conditions and the level of service. By evaluating the four elements, the score of the house is graded, and the level of the comprehensive score is corresponding to the level of the house. On the basis of score, the hostel set up four grades of its homestay as economic, comfortable, boutique and luxurious, corresponding to the star classification of hotels.
Although housing sharing mode has sprung up in Europe and America, due to the differences in national conditions, the development of overseas short rental platform enterprises in China market is not very smooth. In Li Zhenni's view, Asia is cautious in its life and tends to take safety as the first consideration when booking a trip. Compared to the emphasis on interesting and interesting rooms, the home is more focused on the safety management of the home and lodging products, which makes the road home a way of development that is different from the Airbnb.
In 2017, the domestic short rent platform is a very busy year, the route home network, the short rent of the pig, the short renting of the wood and bird, and so on, have come out of the financing merger and acquisition news successively, and the sharing business has undoubtedly entered the fast lane. At the same time, because of the imperfect credit system and legal system, there are many grey areas in the regulation of private homes.
From the latest strategy published by each platform, the domestic short rent platform is increasing the input of intelligent technology, in order to solve the core pain point of user security. In the new plan published in 2018, three sets of credit systems were first created based on technology, with intelligent security systems, such as the introduction of third party credit, the access to user background investigation, and the implementation of identity authentication and face recognition through the public security system.
A new generation of intelligent hardware is still being developed, and the intelligent control of the house can be realized through infrared technology, and the electrical appliances can be shut down in the state of unmanned stay to reduce energy loss. If the investment in intelligent means will increase the cost of the landlord's transformation, it will affect the price of the house, and the CTO has told reporters that strengthening security is very important to reduce the grey area of the house. Even if the house price is raised, it can also increase the increase of twenty or thirty percent of the passenger flow.
Just completed the fifth round of financing, the valuation of more than $1 billion another short rental platform pig short rent, in the market competition has also been chasing. The reporter learned that the short rent of the pig was announced in April 19th by announcing the new business brand renting commune, providing the landlord with a one-stop short renting solution, covering design, soft loading, cleaning, business city, Internet of things equipment, intelligent management and so on.
Different from piglets in the form of crowdsourcing service chain, the way home is taken by the property trusteeship mode. Although crowdsourcing can reduce operating costs to a certain extent, the quality of the package service is uncontrollable. "Because it is difficult for you to insist on cleaning a particular house at a particular time, it means the next room."