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Hoshino launches "OMO" hotel s

Date of release:2018-04-25 Author: Click:

Two companies pushing forward the opposite strategy in the Japanese hotel industry are expanding their sphere of influence. According to the Japanese economic news report on April 19th, the star field group, which operates the star resort, announced in April 11th that it will introduce the tour guide service provided by the company's staff in the newly opened city sightseeing hotel. On the one hand, HIS, a travel company, will set up a "weird Hotel" in Japan. Which is more important for service and efficiency? The Japanese hotel industry, which started competing with Home Hostel, was born with two change trends.


"Throwing away business guests and providing extreme services for tourists," Hoshino, the president of the Hoshino group, introduced the target customers of the "OMO" Hotel, which began operating in April, at a press conference in April 11th.


Hoshino group is good at operating senior resorts in local cities. OMO is one of the strategic brands launched by the company in the urban area. In late April, the first OMO hotel will be opened in Asahikawa, Hokkaido, the other will be opened in Tokyo in May, and will be stationed in Osaka in 2022. The Hoshino group will promote the OMO hotel brand to Japan.


OMO the charging standard of the mound store is 7 thousand yen per person. It will manage 125 rooms by about 50 employees. The hotel adopts a design style similar to a secret base and has a lounge for guests to exchange. In addition, the most important concern is the tour guide service "Go-KINJO".


For example, if you choose the theme of "night culture", you can go to a small restaurant, such as a local restaurant, and a variety of activities that are paid by the local people. Those who provide tour guides are employees who usually work in the front desk, kitchen and shops. All the staff are official staff of the Hoshino group.


Usually, in the operation of hotels, staff in accommodation, catering and other departments perform their duties. The Hoshino group introduces a multi tasking way of doing many businesses. We hope to provide meticulous service and effective use of staff to our customers. The OMO Hotel expands the scope of its employees' work and guides the staff.


The background of launching new services is the increasingly fierce competition in the hospitality industry. According to CBRE, a large real estate service provider, the number of rooms in Tokyo's 23 districts, Osaka and Tokyo will increase by 2017-2020 in the next 2017-2020 years.


As Japan began implementing the home stay law in June, competition between Tradition Hotel and the banned home stay will begin. The director of Xingye Jia Road said, "because some of the Urban Inn services are limited, it is difficult to distinguish the difference from the lodging", which emphasizes the significance of strengthening the hospitality service.


On the one hand, HIS's weird hotels win in a different way. HIS has also strengthened its presence in urban areas, and will open third odd hotels in Tokyo in April and strive to open 100 in the next 3-5 years.


"Welcome to the weird Hotel, please go to the machine to go through the formalities". There are 2 female robot front desk in the weird hotel lobby near Ginza, Tokyo. Though the sound may sound a little stiff, it does not look like a real person two.


Sawada Hideo, President and President of HIS, said, "because of increasing costs," the work of check-in and check-out, bed cleaning and window cleaning will be done by robots. A strange hotel only needs 7 people to participate in the operation, only 1/4 of the same scale hotel. The profit margin is up to 60% in the strange hotels that opened early.


Large scale Traders Hotel has also introduced automatic check-in machines. But Sawada Hideo said, "this is not boring automation, we will focus on customer satisfaction and play." HIS is improving the design of the front stage robot, as a part of experiential consumption, it also helps attract customers.


According to the statistics of the Ministry of health and labor in Japan, the effective recruitment rate of "reception services", including hotel and hotel receptionists, is 3.85 times in 2017, and the shortage of manpower is serious. Whether it is the provision of reception services or the use of robots, there is commonality in the effective use of Limited talents to highlight individuality.


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