Shenzhen friends and international Hotel Plaza Limited
Telephone: (86) 0755-8998 8888
Fax: (86) 0755-8998 8299
Web site: www.yohohotel.cn
Address: No. 588, Jixiang Road, central city, Longgang District, Shenzhen.
In 2017, the hotel sector changed, and a series of events surrounding the withdrawal of *ST new capital became one of the landmark events of the plate. Although Nea Metropolis Hotel has become the first A stock market in 2017, the hotel industry is in a good stage as a whole, according to the current annual report and the performance express of the hotel group.
Performance growth, but supply has fallen behind demand for 2 to 3 years.
According to the annual reports of each enterprise, Jinjiang's stock sales revenue was 13 billion 580 million yuan in 2017, up 27.71% over the same period of the previous year, 880 million yuan in net profit, 26.95% over the same period of the previous year; the operating income of the first brigade hotel was 8 billion 420 million yuan, up 29% from the same period of last year, and the net profit was 630 million yuan, up 199.1% over the same period of the previous year. In the last year, the net profit of Jinling restaurant and Donghai Donghai A, which had poor performance, also increased by 148.57% and 207.44% respectively. According to the performance bulletin, Alex Hua Tian hotels and south of the Five Ridges holdings have also increased to varying degrees. Among them, the Alex Hua Tian hotel is losing its fortune in one fell swoop.
According to the current situation of the domestic hotel market, Liu Yuenan, chief analyst of Guotai Junan social service industry, pointed out that the hotel industry is at the beginning of its prosperity. The total cost of domestic commercial travel is expected to reach 344 billion 600 million US dollars in 2017, an increase of 8.36% over the same period, and the number of tourist trips is increasing in 2017. According to the "13th Five-Year" plan, it is expected to reach 6 billion 400 million people in 2020, and the demand for the hotel industry is growing continuously.
Demand is growing while supply is lagging behind. According to Liu Yuenan analysis, the short-term supply of hotel property is difficult to quickly release because of the lack of relative advantages in the profitability of the hotel industry, almost all the property of the core sector and other industries, and the price of the hotel is expected to last for 2-4 years. According to its judgement, the hotel supply has fallen behind demand for 2-3 years. Another industry pointed out that the improvement of supply and demand will mean that the real estate development in the past is unconventional, resulting in the abnormal expansion of hotel property.
In addition, policy changes will also bring positive benefits to the development of the hotel industry. In August 2017, the National Tourism Administration issued four industry standards, including boutique Turist Hotel, cultural theme Turist Hotel, and so on. In September of the same year, the revision of the star classification and assessment of Turist Hotel has been launched since January 2011.
The main business income of A in the East China Sea is more than half of the total profit.
However, despite the overall development of the industry, the growth of A hotels' annual reports is different. Some enterprises have consolidated their M & A to boost their performance, but there have also been doubts about the growth of their business performance, as well as the protection of their assets through the sale of assets.
2017 is the first complete accounting year after the major asset reorganization of the first brigade hotel. The first brigade hotel said that the cause of a significant increase in performance was related to the gradual emergence of a major asset reorganization effect. Since the reorganization of the Home Inn group in April 2016, the profitability of the company's hotel business has continued to increase. According to the data, family projects contributed 510 million yuan to the company's consolidated statements in 2017, representing an increase of 502 million yuan over the same period last year. Jinjiang shares are also the beneficiaries of mergers and acquisitions. Jinjiang shares said that the growth of net profit in 2017 was mainly due to the acquisition of the holding power of the platinum Tao Group and the Vienna Hotel Group, and gradually contributed to the incremental profit of the company.
Although the East China Sea A successfully lifted its hat in 2017, it still failed to dispel worries. According to the annual report, last year, the A revenue of the East China Sea was 1 million 300 thousand yuan, which came from verification accounts payable, accounting for 45.6% of total profits and no sustainability. At the same time, A in the East China Sea also received 830 thousand yuan of investment income, and the final investment income was 806 thousand yuan, accounting for 28.19% of total profits. The revenue from non main business accounts for more than half of the total profit. In addition, after being questioned by the SFC, the A in the Donghai Sea claimed that the interest rate was 830 thousand yuan for external borrowing in 2017, but the loan was not announced at that time.
According to the performance bulletin, Alex Hua Tian hotel operating income in 2017 was 1 billion 60 million yuan, an increase of 5.91% over the same period last year, and net profit of 109 million yuan, an increase of 137.76% over the same period last year. However, the reason for the growth of Alex Hua Tian hotel's performance last year is due to the sale of a 51% stake in the wholly owned subsidiary of Beijing century Alex Hua Tian Hotel Management Co., Ltd. However, the sale of assets to maintain their performance is not a long way after all. The future of Alex Hua Tian hotel is still unknown.
The enterprise is in the middle end market, and experts think high-end hotels are the key.
According to the future development planning of various enterprises, the key task of 2018 is to develop the market and build its own brand. But in the industry view, the backbone of the overall development of Avenir Hotel is still high-end hotel.
Zhi Yan consulting data show that domestic medium end brand chain speed is faster, the growth rate of the past five years has reached 51%, but the permeability of brand chain is still low. In 2011, the permeability of China's middle end chain brand is only 5%, 2015 is 20%, and there is still more room for the future. According to the announcement, the main focus of the first brigade Hotel and Jinjiang stock will remain in the middle end market. The first brigade hotel said that it should focus on developing the middle end, develop concession and strengthen the upgrading and upgrading of existing products. At present, there are a total of 503 high-end hotels in the first brigade.
Jinjiang shares indicate that we should focus on the construction of the middle end brand and upgrade the economy type, establish the monitoring system of the service quality of each brand, promote the overall upgrading of the brand sequence, enhance the core competitiveness of the brand, and enhance the overall value and popularity of the brand.
But Zhao Huanyan, chief knowledge officer of Huamei consultant, believes that the backbone of the overall development of Avenir Hotel is still high-end hotels. "High-end hotels have the threshold of real estate entry. In most high-end hotels with low housing prices, there is no room for middle end hotels. If the five star hotels in the area are low in price, how can there be room for the middle end hotels?
In this context, multi brand development has become a trend. Jinling Hotel will implement multi brand system, multi regional coverage and upgrade gold in the future.