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How can Chinas ...

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How can Chinas hotel industry

Date of release:2018-04-25 Author: Click:

Recently, I heard that a hotel group was busy and excited by bidding and upgrading IT system. I know that they are now excited by the millions of "buy and buy", and because the system switches "messy" and anxiety, but can not help but want to pour a basin of cold water.


It is understood that although their old system is dilapidated, it can meet the basic needs. The new system upgrade does not bring about qualitative improvements, such as business model change, marketing channel innovation, or business process improvement; it is not likely to bring about a significant improvement in business, because business models and conditions have not changed, but only a more functional system; work efficiency. There are partial improvements, but also bring new problems such as instability of interfaces. The advantages and disadvantages are offset, and millions of investments are exchanged for zero effect. This is also a farce caused by filming head decisions.


There are no lack of such cases in other groups. A group of CRS and e-commerce systems have been on line for many years, and the difference between the benefits and the previous difference has been small. The group has put up hundreds of millions of investments. A group has made a private cloud system in fashion, but the utilization rate is not high, the problem is still a "false cloud", and a group consumes a huge capital to set up IT company to be a new source of profit. But it is not good in business and is heavily in debt.


A new system on the line, consulting companies, IT manufacturers have made money, the hotel IT department also created the "performance", only the hotel management department has not obviously benefited, because of the cost of IT sharing, the pressure is even greater. Looking at the whole country, this seems to be a common phenomenon. The whole Chinese hotel information science and technology community, I heard a self booing and self - hi cup, see is the return of investment is not obvious or a large number of unclear chicken ribs or garbage projects, a false prosperity.


Surprisingly, no one ever told the truth. This reminds me of the new emperor dressed in Andersen's fairy tales, who obviously didn't wear anything, but everyone agreed. People who do not understand, do not dare to say that they are afraid of jokes. People who know, do not dare to say that they are afraid of losing their jobs, so they open one eye and close one eye. Others are kidnapped by huge investments, and do not want to say more.


A large number of IT investments have not received their due rewards, behind which are the arrogant arrogance and quick success and instant benefits of decision makers.


The history of hotel information technology development in China is a painful history of low level repetitive construction. What is the cause that has caused such a result? The author summarizes three main reasons to share with you.


CIO is incompetent and the layman impersonate


Information technology is the most advanced production tool of our time, its importance is increasingly recognized by everyone, the hotel groups have set up CIO posts in their own top management institutions, and report directly to the CEO. CIO is becoming a "meat and cake" in everyone's eyes, so "cat and dog" want to rely on this position. They think that since there is a lot of attention and financial support from the interior, there are so many consulting companies and IT suppliers to help, even if they are outsiders, it should be easy to build a career.


But their wishful thinking is wrong. CIO's position is not for everyone to sit on.


The most basic quality of a competent CIO is knowledge of technology and business. Some CIO, not the hotel industry origin, but from other industry technical posts or the Internet Co parachute, not in the hotel industry from the bottom to the top of the promotion experience, there is no deep understanding of the hotel business. But they are particularly confident that the hotel business is not complicated and can be speeded up. In fact, to become an expert in this industry, it is not enough to have no more than ten years of experience in hotel work.


Because of the lack of understanding of business, this kind of CIO is likely to make the following three types of mistakes: first, the importance of the construction of infrastructure and basic marketing tools, but not how to build a comprehensive platform for marketing, service and management integration; second, "reinventing the wheel", the hotel industry has used a number of The mature plan of the year reinvent, think this is a great innovation and complacent, but I do not know that it is a great effort to repeat the unnecessary back way, waste the money of the boss; third, the direction is unclear, can not really understand the hotel business needs, unable to grasp the inner logic and law of the wine shop development. Blindly based on previous experience in other industries, we implemented some unreliable schemes and committed major blunders.


There are some CIO, the hotel business department origin, understand the business, but do not understand the technology, think IT is very simple, find an international well-known consulting company to do the plan, let the top three IT suppliers in the industry to the ground, can be successful. So, in the shout of the value of the slogan, but in fact is to make money, the Party B is flickering, these self righteous, unrecognizable CIO smashed a pile of white flowers of silver, built another chicken ribs or garbage system, painful.


CIO also gave the program planning to software vendors, but they didn't realize that the suppliers had their own interest claims. The solutions they gave were likely to be "over treatment" programs. 1 million of the things would take 200 million, even the hotel itself and its interests.


One of the most important responsibilities of a competent CIO is to complete the overall planning and top level design on the basis of the comprehensive resources of all parties. It is not only "heaven", but also high and forward-looking and "site".


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