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Hotel loyalty m...

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Hotel loyalty marketing resear

Date of release:2018-04-25 Author: Click:

The study showed that 43% of consumers said they were more likely to trust YouTube's recommendations, rather than brand advertising or publicity, and 37% believed that socialite and recommended hotels were more trustworthy than advertisements endorsed by celebrities. In terms of hotel brand, 62% of hotel brands are not currently working with social partners, and 71% of hotel brands do not have brand spokesmen.


The study also found that consumers would have a choice when registering loyalty plans and consider whether they really fit their needs. In fact, 30% of the people rarely joined the loyalty program, and 46% had only a select and demand related loyalty program, and only 24% of the people joined each loyalty program. More than half of the hotel professionals think loyalty rewards meet the user's needs, but only 22% of the guests agree with that, and another 39% think their preferences do not meet their needs.


Mike Webster, senior vice president and general manager of Oracle Hospitality, believes that as the industry continues to evolve from the exchange based model, future hotel loyalty may be rewarded on the basis of customer behavior.


Although there is a clear difference between the hotel brand and the customer's understanding of the loyalty program, the hotel industry should be optimistic because the younger generation has the highest participation in the loyalty program, and their loyalty is still rising. About 1/3 of the 18-35 year old travelers say they are more loyal to the hotel brand than ever before. In spite of 40% of the baby boomers over the age of 55, 40% said they would only join a selection and demand related loyalty program, but 29% of the millennials were planning to join each loyalty program.


Social media and online reviews have a greater impact on the choice of tenants, because travelers are sharing unique and unforgettable experiences through these channels. The study shows that 57% of the guests may study hotel brands before they buy social media, 56% of them may share hotel experience photos on social media, and 48% may show hotels in social media for rewards. 46% may associate social media activities with rewards programs. Be rewarded with action.


For hotel guests, personalization is basically recognized by the hotel staff and related to the convenience and experience of the hotel. Preference based personalized preferences attracted 69% of the travellers, and 65% said that personalized preferences based on buying history were also attractive. The personalized service of hotel staff attracts 65% of travelers.


In terms of immediate rewards and points for loyalty programs, 78% of residents prefer to get immediate benefits. 3/4 of people said that a loyalty plan that was used in multiple brands was attractive. Nearly 3/4 of respondents said that a loyalty program that rewards frequently and does not depend on points is attractive.


High tech can provide more convenient and convenient services for hotel guests. Familiar tools can make their travel experience easier and quicker. In this study, the vast majority of (90%) guests want to be able to choose their own acceptance or rejection, so that the hotel loyalty program can find out which products and preferences are most attractive. A App that supports check-in, check-out and related information and personalized information about hotels is attractive to 88% of respondents. 87% of the guests prefer to go to the Quest Hotel room by virtual reality (VR) before deciding which hotel or room to choose.


This report summarizes four categories of occupants based on the hotel Loyalty Programme:


Disseminator (Broadcaster) -- this kind of guests will be screened from different brands, whether they experience good or bad, will share with you.  1/3 of these guests recommend their loyal hotels to others, and 38% of these guests will discuss the hotel experience online. Only 14% of these interviewees set a higher position on social media and review sites, and 38% of the respondents would change their preferences or rewards through YouTube.


Enthusiastic followers (Enthusiast) - such guests are followers of hotel brands. Of these consumers, 38% are most loyal to their brand of higher evaluation. More than half thought that the most important service was the most important. 65% said that the best facilities were the most important. 19% of people will pay attention to their favorite brands on social media, but 41% say it is important that they can use new and interesting features in their loyal hotels.


Lazy Loyal (Lazy loyalty) - such guests are usually not interactive, but often loyal to hotels. 63% of these guests believe that the ideal location is very important. 1/3 of the people usually stick to their favorite brands rather than compare the other brands everywhere; 1/6 do not even check the comments before the Check Inn Hotel. 86% of people believe that if the hotel staff can use mobile devices or tablet computers, they can serve customers anytime and anywhere. This will be very attractive.

The content is originate from the world travel news, and the copyright is owned by the world travel news. For commercial purposes, please contact the global travel information for authorized license. For non commercial purposes, please indicate the source.


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